With the Apple's next-generation smartphone hitting the stores worldwide, the iPhone 4 was showcased by Bharti Airtel on May 27, 2011 in the world's second most competitive market for mobile phones, India, across 34 cities with a bang.
The handset costs Rs 34,500 with 16-GB capacity and the model with 32GB storage capacity costs up to 40,900. The phone is suitable for long-term use, the phone constitutes of features like Apple's A4 operating system, magnificent retina display, 5-MP camera with LED flash, Face Time video chat and HD video recording. The phone has a qualitative screen with a better battery back-up.
In order to take benefit from the hoopla surrounding iPhone 4, Airtel and Aircel are offering lucrative schemes to the customers. Confirming the strategic approach adopted by telecom companies in India to beat the neck to neck competition, P. D. Sharma explained the reverse subsidy schemes, in which cost of the phone can be recovered by customer through discounts in mobile bills over a period of two years, which has already impacted Chinese market.
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